Workflow maps won’t help you notice that your lack of parking spots is one of the reasons why you are missing out on potential customers in the first place.

There are good reasons to do such an analysis as well, since it helps you smooth out usability for the people who have already found their way into your supermarket because of your excellent ice cream selection. It is more or less a wireframe from a user perspective. Such a product-focused understanding is not what we want to discuss in this article, though many examples for the best user journey maps you might come across are exactly this. The focus here is on getting the details of the execution right, not how it fits into the bigger picture of what the user needs.

Or you could define what you want them to do in the frozen aisle. In our supermarket example, it’s a closer look at what they do inside your supermarket, maybe even only in the frozen section. This could be, for example, a sign-up flow or the flow for inviting others to a document. Some imagine a user journey map as a wireframe or detailed analysis of specific flows in their app. Three ways to understand customer journey mapsġ. Now, there are at least three ways to look at this journey. Save the new coupons for the next shopping trip They need to:ĭecide what to buy, and in what supermarket will they be able to find and afford it Imagine your product is a supermarket and your user is the person wanting to refill their fridge.

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